From the category archives:

Marketing

Post image for On tangors and other ‘exotic’ fruit

Improving client relationships and loyalty requires clearly articulating value. My oldest daughter Rachael recently turned 12. For her birthday, she asked that my wife Jennifer and I take her to Seattle for an “overnighter.” It was a great trip. The [...]

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Post image for What’s your Community Service Strategy?

Start 2011 with an assessment of your firm’s community service program A couple of weeks ago, I offered the closing remarks at our annual holiday party. My comments were mostly forgettable. However, our business development group stole the show by [...]

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Post image for Protect Your Reputation, Its all you’ve got!

My wife Jennifer and I recently started building a new house.  So far, this has been a horrible experience. In large part, I attribute our stress to our struggle to connect with a reputable builder. By that, I don’t mean [...]

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Post image for You Should Be the Dealmaker

Communication and facilitation skills help firms develop the ability to influence. A large multinational firm recently hired our company as a subconsultant in a significant infrastructure design project. Ours is a small role, and they invited us primarily because of [...]

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Post image for Should you use free online tools to monitor your competition?

>>Learn how the web, search, and social media can provide you with critical information about your competition, clients, and firm. Have you ever worked long hours on a significant proposal effort, sweated over lost billable time, and then watched as [...]

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