From the category archives:

Marketing

Post image for Is it time to break bread with a competitor?

Joining forces with the ‘other guys’ might be the way to remain successful in the new economy, but take caution to do it right. Hopefully, you’ve used this recession to become a more savvy business owner and/or manager. Personally, I’m [...]

{ 0 comments }

So, one of the things that is interesting about social media is the abundance of the whole space.  There is room for everyone.  People who are really participating are generous with their time, advice, comments, etc.  Business, unfortunately, isn’t always [...]

{ 0 comments }

Post image for Opportunities forecasting increases return on marketing investments

Guest Speaker: Opportunities forecasting increases return on marketing investments > An effective marketing opportunities forecast helps focus business development efforts and increases marketing success In December, I wrote an article describing our firm’s backlog forecasting process. In that article, I [...]

{ 0 comments }

Post image for On unhappy clients, and how to react

Guest Speaker: What to do when your client is unhappy Some tips to ensure that inevitable client issues are resolved effectively. [callout]“It’s really our response to these issues that enables us to develop deep, meaningful, long-term client relationships. “[/callout]No matter [...]

{ 0 comments }

Hmmmmm …. I own an Engineering Firm. Am I really in the fashion business? You wouldn’t know it by looking at us!

{ 0 comments }