Posts tagged as:

process

Post image for Opportunities forecasting increases return on marketing investments

Guest Speaker: Opportunities forecasting increases return on marketing investments > An effective marketing opportunities forecast helps focus business development efforts and increases marketing success In December, I wrote an article describing our firm’s backlog forecasting process. In that article, I [...]

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Post image for On unhappy clients, and how to react

Guest Speaker: What to do when your client is unhappy Some tips to ensure that inevitable client issues are resolved effectively. [callout]“It’s really our response to these issues that enables us to develop deep, meaningful, long-term client relationships. “[/callout]No matter [...]

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Post image for Forecast backlog for higher profits

This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 842 Originally published 12/14/2009 An effective backlog forecasting process is a direct road to improved profitability. At MacKay & Sposito, Inc. (M&S), we recently prepared several forecasts to plan the final [...]

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This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 838 Originally published 11/16/2009 Accelerating your invoice drafting process improves cash flow. [callout]” In this economy, we’ve responded to tightening cash flow by slashing weeks from our invoice-turn.”[/callout] I [...]

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This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 832 Originally published 10/5/2009 > Enjoy proposal writing and improve your proposal hit rate by identifying your firm’s value proposition. I apologize to those who think an article [...]

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