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Post image for ZweigWhite Webinar: Strategic Marketing

Lisa Schauer and I put on a Webinar for ZweigWhite late last December, and it is available for resale at ZW website.  We received great feedback from the Webinar, and plan to repeat the session (with new content) later this [...]

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Post image for On unhappy clients, and how to react

Guest Speaker: What to do when your client is unhappy Some tips to ensure that inevitable client issues are resolved effectively. [callout]“It’s really our response to these issues that enables us to develop deep, meaningful, long-term client relationships. “[/callout]No matter [...]

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Post image for Forecast backlog for higher profits

This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 842 Originally published 12/14/2009 An effective backlog forecasting process is a direct road to improved profitability. At MacKay & Sposito, Inc. (M&S), we recently prepared several forecasts to plan the final [...]

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Post image for Interview: On competing with the mega-firm …

Beating Goliath: Firm shows how it’s possible to fight the giants This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 837 Originally published 11/09/2009 > Know your client, do your research, and your small firm can take on the [...]

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This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 838 Originally published 11/16/2009 Accelerating your invoice drafting process improves cash flow. [callout]” In this economy, we’ve responded to tightening cash flow by slashing weeks from our invoice-turn.”[/callout] I [...]

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